http://www.slatev.com/video/how-i-ran-ad-fox-news/
Interesting little video i found on Slate.com. Apparently google is running an television advertising service which allows YOU, yes YOU.. the everyman to run your commercials on national Tv for as little as 100 dollars. Sounds too good to be true, Doesn't it?
This little development is both a blessing and a curse. It would seem plausible that now that we have the internet teaming with blogs and viral videos that have made micro-celebrities out of joe blows across the entire globe, television would pick up on that unbridled creativity, inexpensive creativity to moisten it's dried rivers and lakes. The reality television trend has become cannibalistic now, so what's next in programming? Will this recent innovation give way to a future where you can create your own television shows and have them broadcast on networks- much like old school cable access ? i'm going to wait a while before i try this out myself.
Maybe we will go back to the days of pirate radio, but instead pirate cable. In a sense we can already do this by streaming and sharing content over the internet.
ReplyDeleteGoogle wants the channels to be free so it can better offer advertising and measure usage patterns. The more content it can open up to the world, the stronger its competitive advantage against everyone else.